Advertising in the Digital Age : Theories and Practices
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Brand-driven Innovation : Strategies for Development and Design
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
Thomas Oosthuizen
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Ultimate Guide to Facebook Advertising : How to Access 1 Billion Potential Customers in 10 Minutes
Perry Marshall
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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How To Write A Good Advertisement: A Short Course In Copywriting
Victor O. Schwab
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