Groundswell, Expanded and Revised Edition : Winning in a World Transformed by Social Technologies
Charlene Li
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Public Relations and Social Theory : Key Figures and Concepts
oyvind Ihlen
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The Business of Persuasion : Harold Burson on Public Relations
Harold Burson
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Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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Public Relations in China : Building and Defending your Brand in the PRC
D. Wolf
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Measure What Matters : Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Katie Delahaye Paine
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The New Relationship Marketing : How to Build a Large, Loyal, Profitable Network Using the Social Web
Mari Smith
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A Communication Guide for Investor Relations in an Age of Activism
Marcia W. DiStaso
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Brand Anarchy : Managing corporate reputation
Waddington Stephen Waddington
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When the Headline Is You : An Insider's Guide to Handling the Media
Jeff Ansell
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Verkaufen, Flirten, Fuhren : Persuasive Kommunikation - ein Uberblick
Klaus Schonbach
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The New Relationship Marketing : How to Build a Large, Loyal, Profitable Network Using the Social Web
Mari Smith
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Share This : The Social Media Handbook for PR Professionals
CIPR (Chartered Institute of Public Relations)
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