Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Resurrecting Retail : The Future of Business in a Post-Pandemic World
Doug Stephens
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The Psychology of Price : How to use price to increase demand, profit and customer satisfaction
Leigh Caldwell
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Why We Fight : The Roots of War and the Paths to Peace
Christopher Blattman
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Lifescale : How to Live a More Creative, Productive, and Happy Life
Brian Solis
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The Blindfolded Masochist : Creation Versus Destruction: The Power of Economic Networks
Michael Baxter
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Build Better Products : A Modern Approach to Building Successful User-Centered Products
Laura Klein
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Mixed Signals : How Incentives Really Work
Uri Gneezy
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Scenario Planning - Revised and Updated : The Link Between Future and Strategy
Mats Lindgren
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Anthro-Vision : How Anthropology Can Explain Business and Life
Gillian Tett
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Mapping Experiences : A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Jim Kalbach
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Love, Money, and Parenting : How Economics Explains the Way We Raise Our Kids
Matthias Doepke
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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A Joosr Guide to... Misbehaving by Richard Thaler : The Making of Behavioral Economics
Joosr
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Think Big : Take Small Steps and Build the Future You Want
Grace Lordan
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Extraordinary Popular Delusions and the Madness of Crowds : Vol.1-3
Charles MacKay
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