Misbelief : What Makes Rational People Believe Irrational Things
Dan Ariely
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Manuel Matuzovic
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Erik Angner
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Clayton Aldern
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Uri Gneezy
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Micael Dahlen
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Cass R. Sunstein
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Add to BasketNudging
Mark Whitehead
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Alex Edmans
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Radek Kovacs
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Patrik (Chair of Sociology, Chair of Sociology, University of Aspers
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Georg Adlmaier-Herbst
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Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec
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Douglas (Eastman Chemical Company, USA.) Johnson
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Henry C Clark
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Adebowale Akande
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Nudging Green: Behavioral Economics and Environmental Sustainability
Pardeep Singh
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Advances in Blockchain Research and Cryptocurrency Behaviour
Carolyn Strong
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Rolf-Ulrich Kunze
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Uber Sparsamkeit : Eine Kultur- und Mentalitatsgeschichte
Rolf-Ulrich Kunze
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The Psychology Behind Design : A Marketing Perspective
Jeongmin Lee
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