The Future of Health Economics
Olivier Ethgen
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Managing Projects in Research and Development
Ron Basu
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Socialize Your Patient Engagement Strategy : How Social Media and Mobile Apps Can Boost Health Outcomes
Letizia Affinito
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Transforming Big Pharma : Assessing the Strategic Alternatives
John Ansell
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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries : The Commercialization of Intellectual Property
Martin Austin
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Knowledge Management in the Pharmaceutical Industry : Enhancing Research, Development and Manufacturing Performance
Elisabeth Goodman
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Patient Compliance : Sweetening the Pill
Faiz Kermani
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Communicating Health Risks to the Public : A Global Perspective
Dawn Hillier
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Outsourcing Clinical Development : Strategies for Working with CROs and Other Partners
Jane Baguley
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Supply Chain in the Pharmaceutical Industry : Strategic Influences and Supply Chain Responses
Rob Whewell
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ePro : Electronic Solutions for Patient-Reported Data
Brian Tiplady
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Business Development for the Biotechnology and Pharmaceutical Industry
Martin Austin
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The New Cultures of Food : Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Martin K. Hingley
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Applying Lean Six Sigma in the Pharmaceutical Industry
Bikash Chatterjee
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Healthcare Relationship Marketing : Strategy, Design and Measurement
Ira J. Haimowitz
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Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them
Arthur G. Cook
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Life Cycle Cost Analysis : An Economic Model for Sustainable Tomorrow
Nirjhar Chakravorti
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Life Cycle Cost Analysis : An Economic Model for Sustainable Tomorrow
Nirjhar Chakravorti
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Materials and Sustainability : Building a Circular Future
Julia L Freer Goldstein
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Materials and Sustainability : Building a Circular Future
Julia L Freer Goldstein
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Why Care? : How Thriving Individuals Create Thriving Cultures of Continuous Improvement Within Organizations
Chris Warner
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Why Care? : How Thriving Individuals Create Thriving Cultures of Continuous Improvement Within Organizations
Chris Warner
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