Promotional Culture and Convergence : Markets, Methods, Media
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European Media in Crisis : Values, Risks and Policies
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Chutzpah & Chutzpah : Saatchi & Saatchi: The Insiders' Stories
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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Madvertising : 1975-1985: The Inside Story Of Advertising's Wildest Decade
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Covering Extended Reality Technologies in the Media
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Covering Extended Reality Technologies in the Media
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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The Marketplace of Attention : How Audiences Take Shape in a Digital Age
James G. Webster
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Traversing Digital Babel : Information, E-Government, and Exchange
Alon Peled
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The Persuasion Industries : The Making of Modern Britain
Steven McKevitt
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