The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Transmedia Practices in the Long Nineteenth Century
Christina Meyer
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Transmedia Practices in the Long Nineteenth Century
Christina Meyer
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta Garcia-Orosa
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta Garcia-Orosa
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi Santo
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi Santo
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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A Saturnalia of Bunk : Selections from The Free Lance, 1911-1915
H. L. Mencken
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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The Persuasion Industries : The Making of Modern Britain
Steven McKevitt
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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