The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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