Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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How to Succeed in a PR Agency : Real Talk to Grow Your Career & Become Indispensable
Kristin Johnson
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How to Succeed in a PR Agency : Real Talk to Grow Your Career & Become Indispensable
Kristin Johnson
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Immersive Longform Storytelling : Media, Technology, Audience
David Dowling
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Immersive Longform Storytelling : Media, Technology, Audience
David Dowling
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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The Persuasion Industries : The Making of Modern Britain
Steven McKevitt
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