Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel (Queens College, USA) Spring
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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Foreign Languages in Advertising : Linguistic and Marketing Perspectives
Jos Hornikx
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Essential Knowledge for the Aspiring Media Professional
John Zaffuto
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Essential Knowledge for the Aspiring Media Professional
John Zaffuto
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