Transmedia Marketing : From Film and TV to Games and Digital Media
Anne Zeiser
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Transmedia Marketing : From Film and TV to Games and Digital Media
Anne Zeiser
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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Managing the Smart Revolution in Tourism Firms : Innovation and Value Creation in the Era of Data
Dr Francisco (Universidad Nebrija, Spain) Navarro-Meneses
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Marketing in the Digital Era
Lukasz Sulkowski
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Social Media for Trainers : Techniques for Enhancing and Extending Learning
Jane Bozarth
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Digital Phoenix : Why the Information Economy Collapsed and How It Will Rise Again
Bruce Abramson
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Business Trends in the Digital Era : Evolution of Theories and Applications
Xiaoming Zhu
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Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience
Constant Berkhout
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Digital Business Models : Concepts, Models, and the Alphabet Case Study
Bernd W. Wirtz
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Managing Customer Experiences in an Omnichannel World : Melody of Online and Offline Environments in the Customer Journey
Taskin Dirsehan
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AI in Fashion Industry
Dr. Satya (National Institute of Fashion Technology, India) Banerjee
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Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences
Emi (Rochester Institute of Technology, USA) Moriuchi
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Acquiring Card Payments
Ilya Dubinsky
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Film and Television Distribution and the Internet : A Legal Guide for the Media Industry
Andrew Sparrow
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Return on Engagement : Content Strategy and Web Design Techniques for Digital Marketing
Tim Frick
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