Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Marketing Analytics : Based on First Principles
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Rethinking Marketing : Towards Critical Marketing Accountings
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Stated Choice Methods : Analysis and Applications
Jordan J. Louviere
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray Poynter
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Market Analysis : Assessing Your Business Opportunities
William Winston
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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