Management in the Digital Age : Will China Surpass Silicon Valley?
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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
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Collaborative Research Design : Working with Business for Meaningful Findings
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Customer Relationship Management : Concepts, Applications and Technologies
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
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Rural Marketing : Growing the Non-urban Consumer
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Rural Marketing : Growing the Non-urban Consumer
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Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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None Agricultural Price Formation in Theory and Reality
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman
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