Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
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Build Better Products : A Modern Approach to Building Successful User-Centered Products
Laura Klein
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Scenario Planning - Revised and Updated : The Link Between Future and Strategy
Mats Lindgren
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Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
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Networks, Crowds, and Markets : Reasoning about a Highly Connected World
David (Cornell University, New York) Easley
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Economic Lives : How Culture Shapes the Economy
Viviana A. Zelizer
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The Green Bundle : Pairing the Market with the Planet
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Food and Nutrition Economics : Fundamentals for Health Sciences
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