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Building Strong Brands

David A. Aaker

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£7.99

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

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£9.99

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Brand Leadership

David A. Aaker

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£6.99

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Three Threats to Brand Relevance : Strategies That Work

David A. Aaker

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Three Threats to Brand Relevance : Strategies That Work

David A. Aaker

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Strategic Market Management

David A. Aaker

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Strategic Market Management

David A. Aaker

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Spanning Silos : The New CMO Imperative

David A. Aaker

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Brand Relevance : Making Competitors Irrelevant

David A. Aaker

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Brand Relevance : Making Competitors Irrelevant

David A. Aaker

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Strategisches Markt-Management : Wettbewerbsvorteile Erkennen * Markte Erschliessen * Strategien Entwickeln

David A. Aaker

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£35.99

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Brand Equity & Advertising : Advertising's Role in Building Strong Brands

David A. Aaker

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£86.99

£78.29

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Brand Equity & Advertising : Advertising's Role in Building Strong Brands

David A. Aaker

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£86.99

£78.29

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Strategic Market Management

David A. Aaker

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Building Strong Brands

David A. Aaker

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

Brand Leadership

David A. Aaker

Three Threats to Brand Relevance : Strategies That Work

David A. Aaker

Three Threats to Brand Relevance : Strategies That Work

David A. Aaker

Strategic Market Management

David A. Aaker

Strategic Market Management

David A. Aaker

Spanning Silos : The New CMO Imperative

David A. Aaker

Brand Relevance : Making Competitors Irrelevant

David A. Aaker

Brand Relevance : Making Competitors Irrelevant

David A. Aaker

Strategisches Markt-Management : Wettbewerbsvorteile Erkennen * Markte Erschliessen * Strategien Entwickeln

David A. Aaker

Brand Equity & Advertising : Advertising's Role in Building Strong Brands

David A. Aaker

Brand Equity & Advertising : Advertising's Role in Building Strong Brands

David A. Aaker

Strategic Market Management

David A. Aaker