Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
Jedrzej Czarnota
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham H.J. Roberts
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Branding Masculinity : Tracing the Cultural Foundations of Brand Meaning
Elizabeth Hirschman
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Branding Masculinity : Tracing the Cultural Foundations of Brand Meaning
Elizabeth Hirschman
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The Practice of the Meal : Food, Families and the Market Place
Benedetta Cappellini
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The Practice of the Meal : Food, Families and the Market Place
Benedetta Cappellini
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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