Handbook of Commercial Banking : Strategic Planning for Growth and Survival in the New Decade PDF
by D. Chorafas
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Description
Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry.
Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector.
Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk.
The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.
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- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:28/10/1998
- Category:
- ISBN:9780230379084
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:28/10/1998
- Category:
- ISBN:9780230379084