The Internationalization of US Franchising Systems Paperback / softback
by Ilan Alon
Part of the Transnational Business and Corporate Culture series
Paperback / softback
- Information
Description
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize.
This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:112 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:29/02/2016
- Category:
- ISBN:9781138973114
Other Formats
- PDF from £29.69
- EPUB from £29.69
- Hardback from £42.98
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:112 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:29/02/2016
- Category:
- ISBN:9781138973114
