HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Format: eBook (EPUB)
Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Format: eBook (EPUB)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Format: eBook (EPUB)
Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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Winning At Innovation : The A-to-F Model
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Attracting Investors : A Marketing Approach to Finding Funds for Your Business
Philip Kotler
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