Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
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Zontee (Founder of Media Volery and Director of Strategy) Hou
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Jon Yablonski
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Eric Arnould
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Tim Christiaens
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Zontee Hou
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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Payal Arora
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Laura Klein
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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Shane O'Mara
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Aris Komporozos-Athanasiou
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Jeff Camarda
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Fred Reichheld
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