Market Segmentation : How to do it, how to profit from it PDF
by Malcolm McDonald, Ian Dunbar
- Information
Description
* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field
Information
-
Download Now
- Format:PDF
- Pages:512 pages
- Publisher:Elsevier Science
- Publication Date:18/09/2004
- Category:
- ISBN:9780080479194
Other Formats
- PDF from £31.45
- EPUB from £31.45
Information
-
Download Now
- Format:PDF
- Pages:512 pages
- Publisher:Elsevier Science
- Publication Date:18/09/2004
- Category:
- ISBN:9780080479194