The New Global Marketing Reality Paperback / softback
by R. Brookes, R. Palmer
Paperback / softback
- Information
Description
Marketing practices have fundamentally changed over the past decade.
This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:292 pages, XII, 292 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2004
- Category:
- ISBN:9781349509799
Other Formats
- PDF from £38.24
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:292 pages, XII, 292 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2004
- Category:
- ISBN:9781349509799