The Phenomenon of Political Marketing PDF
by Nicholas Jackson O'Shaughnessy
- Information
Description
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers.
It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:18/06/1990
- Category:
- ISBN:9781349103522
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:18/06/1990
- Category:
- ISBN:9781349103522