Field Guide to Compelling Analytics Hardback
by Walter DeGrange, Lucia Darrow
Part of the Chapman and Hall/CRC Focus Case Studies in Analytics and OR series
Hardback
- Information
Description
Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions.
In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products.
However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work. This book introduces the formula ‘Analytics + Trust + Communication + Experience > Convince Them’ to illustrate an AP’s ability to convince a stakeholder.
The ‘Convince Me’ stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP’s organization.
Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product. FeaturesIncludes insight questions to support class discussionWritten in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the conceptsEach section introduces the ideas through real-life case studies
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:110 pages, 3 Tables, black and white; 10 Line drawings, black and white; 1 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:30/08/2022
- Category:
- ISBN:9781032065250
Other Formats
- PDF from £15.38
- EPUB from £15.38
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:110 pages, 3 Tables, black and white; 10 Line drawings, black and white; 1 Halftones, black and whit
- Publisher:Taylor & Francis Ltd
- Publication Date:30/08/2022
- Category:
- ISBN:9781032065250