Don't Think Pink Hardback
by A. Learned, L. Johnson
Hardback
- Information
Description
Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyersDon't Think Pink reveals:How generational history, culture, life stages, and daily realities influence a woman's buying mindHow the manner in which women buy is more critical than what's being soldHow listening to women earlier and more often leads to more powerful strategiesHow to best use the Internet and other technology both in market research and during the buying processHow to map the way to a bigger slice of the awesome purchasing power of women
Information
-
Unavailable
- Format:Hardback
- Pages:224 pages
- Publisher:Amacom
- Publication Date:01/06/2004
- Category:
- ISBN:9780814408155
Information
-
Unavailable
- Format:Hardback
- Pages:224 pages
- Publisher:Amacom
- Publication Date:01/06/2004
- Category:
- ISBN:9780814408155