Corporate Reputation : The Scientific Evidence Behind Corporate Reputation Management, Paperback / softback Book

Corporate Reputation : The Scientific Evidence Behind Corporate Reputation Management Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation.

Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

Information

Save 26%

£19.99

£14.67

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information