Advertising and the Transformation of Screen Cultures Paperback / softback
by Bo Florin, Patrick Vonderau, Yvonne Zimmermann
Part of the Film Culture in Transition series
Paperback / softback
- Information
Description
Advertising has played a central role in shaping the history of modern media.
While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century.
With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships.
Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view.
It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies).
In this way, the book develops new historical, methodological, and theoretical perspectives.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:338 pages, 140 Illustrations, black and white
- Publisher:Amsterdam University Press
- Publication Date:01/07/2021
- Category:
- ISBN:9789462989153
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:338 pages, 140 Illustrations, black and white
- Publisher:Amsterdam University Press
- Publication Date:01/07/2021
- Category:
- ISBN:9789462989153
