Marketing Death : Culture and the Making of a Life Insurance Market in China PDF
by Cheris Shun-ching Chan
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Description
Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
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- Format:PDF
- Publisher:Oxford University Press
- Publication Date:13/01/2012
- Category:
- ISBN:9780199875214
Information
-
Download Now
- Format:PDF
- Publisher:Oxford University Press
- Publication Date:13/01/2012
- Category:
- ISBN:9780199875214