Marketing 1st International Edition WileyPLUS Learning SpaceStudent Package Paperback / softback
by Damien D. McLoughlin, Beverly Barker, Gregory C. Elliott, Sharyn Rundle-Thiele, David Waller
Paperback / softback
- Information
Description
This content-rich digital product meets the needs of lecturerswho find their current choice of textbook fails to engage theinterest of their students.
The core content of the Introduction toMarketing (or Principles of Marketing) course is all covered, alongwith recent, international cases (many digital focused).
The onlinemodular content includes interactive media to help each studentunderstand key concepts, check progress and engage with the issues(including quizzes, flash cards, video, and animations).
Classdiscussion points are inserted at key points to stimulate debateand students are directed to apply their learning in reflective andactive activities (e.g. to create their own marketing plans). Thecourse also focuses on employability skills with a marketingemphasis.
Students who have the workbook and online course packagecan compile their own portfolio of notes pre and post class, plus arecord of all activities.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:300 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:21/12/2015
- Category:
- ISBN:9781119046844
Information
-
Unavailable
- Format:Paperback / softback
- Pages:300 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:21/12/2015
- Category:
- ISBN:9781119046844