The Discourse of Commercialization : A Multi-Perspectived Analysis, PDF eBook

The Discourse of Commercialization : A Multi-Perspectived Analysis PDF

Part of the Communicating in Professions and Organizations series

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An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.  


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