None Integrated Marketing Communication : Putting the Human Person at the Core PDF
by Jerry Kliatchko
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Description
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC).
It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
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Download Now
- Format:PDF
- Pages:135 pages
- Publisher:Cambridge Scholars Publishing
- Publication Date:29/10/2019
- Category:
- ISBN:9781527542396
Information
-
Download Now
- Format:PDF
- Pages:135 pages
- Publisher:Cambridge Scholars Publishing
- Publication Date:29/10/2019
- Category:
- ISBN:9781527542396