The Jericho Principle : How Companies Use Strategic Collaboration to Find New Sources of Value, Hardback Book

The Jericho Principle : How Companies Use Strategic Collaboration to Find New Sources of Value Hardback

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This text answers key questions about the effectiveness of organizational collaboration.

It breaks down collaborative models to find the most effective and efficient ones and helps managers understand and launch strategic partnerships and alliances.

Using case studies, client stories, and research, the authors offer the reader a clear view of the promise and peril of collaboration.

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