Marketing the Arts and Entertainment : Success Strategies in the Profit and Not for Profit World EPUB
by Ronald C. Harding
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Description
This workbook is designed to help newcomers to the world of performance and exhibition become successful!
The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success.
Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you.
It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local PBS station faced with falling viewership and pledges, and even a zoo in one of America's best loved cities.
Simply said, whatever you have to offer can be marketed successfully.
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- Format:EPUB
- Pages:112 pages
- Publisher:Trafford Publishing
- Publication Date:29/05/2013
- Category:
- ISBN:9781466992290
Information
-
Download Now
- Format:EPUB
- Pages:112 pages
- Publisher:Trafford Publishing
- Publication Date:29/05/2013
- Category:
- ISBN:9781466992290