Marketing Management (Arab World Editions) with MyMarketingLab Access Card, Mixed media product Book

Marketing Management (Arab World Editions) with MyMarketingLab Access Card Mixed media product

Mixed media product

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world.

The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world.

Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

Information

Save 6%

£59.60

£55.52

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information