The Making of Star India : The Amazing Story of Rupert Murdoch's India Adventure Hardback
by Vanita Kohli Khandekar
Hardback
- Information
Description
When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed.
Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms.
Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world.
Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV.
The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.
Information
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Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:240 pages
- Publisher:Penguin Random House India
- Publication Date:15/07/2019
- Category:
- ISBN:9780670090792
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:240 pages
- Publisher:Penguin Random House India
- Publication Date:15/07/2019
- Category:
- ISBN:9780670090792