A Philosophy of Communication of Social Media Influencer Marketing : The Banality of the Social
Kati E. Sudnick
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Corporate Communication and Integrated Marketing Communication : Audience beyond Stakeholders in a Technological Age
Christina L. McDowell Marinchak
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Integrated Marketing Communication : Creating Spaces for Engagement
Jeanne M. Persuit
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Integrated Marketing Communication : Creating Spaces for Engagement
Jeanne M. Persuit
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Sport Teams, Fans, and Twitter : The Influence of Social Media on Relationships and Branding
Brandi Watkins
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Sport Teams, Fans, and Twitter : The Influence of Social Media on Relationships and Branding
Brandi Watkins
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Sport Teams, Fans, and Twitter : The Influence of Social Media on Relationships and Branding
Brandi Watkins
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Celebrity and the American Political Process : Integrated Marketing Communication
Jennifer Brubaker
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Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach
Robert S. Littlefield
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Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach
Robert S. Littlefield
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