The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Review of Marketing Research
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Qualitative Consumer Research
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Toward a Better Understanding of the Role of Value in Markets and Marketing
Stephen L. Vargo
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Review of Marketing Research : Special Issue - Marketing Legends
Naresh Malhotra - USE 0493
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Review of Marketing Research
Naresh K. Malhotra
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Naresh K. Malhotra
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Naresh K. Malhotra
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Naresh K. Malhotra
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Review of Marketing Research
Naresh K. Malhotra
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Naresh K. Malhotra
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Continuing to Broaden the Marketing Concept
Dawn (Vanderbilt University, USA) Iacobucci
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Innovation and Strategy
Rajan (Mays Business School, Texas A&M University, USA) Varadarajan
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Marketing in a Digital World
Aric (University of Illinois, USA) Rindfleisch
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Review of Marketing Research
Naresh K. Malhotra
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Measurement in Marketing
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Artificial Intelligence in Marketing
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Marketing Accountability for Marketing and Non-Marketing Outcomes
V. (Indian School of Business, India) Kumar
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