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Absolute Essentials of Marketing Research Hardback
by Bonita M. (Lycoming College, USA) Kolb
Part of the Absolute Essentials of Business and Economics series
Hardback
- Information
Description
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource.
Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:120 pages, 18 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:29/12/2021
- Category:
- ISBN:9780367760335
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:120 pages, 18 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:29/12/2021
- Category:
- ISBN:9780367760335