Wine Marketing PDF
by C. Michael Hall, Richard Mitchell
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Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
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- Format:PDF
- Pages:376 pages
- Publisher:Taylor & Francis
- Publication Date:25/10/2007
- Category:
- ISBN:9781136348808
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Information
-
Download Now
- Format:PDF
- Pages:376 pages
- Publisher:Taylor & Francis
- Publication Date:25/10/2007
- Category:
- ISBN:9781136348808