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Since the much-hyped dot.com crash, treading the e-business path can be daunting.
In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business.
It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
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- Format:EPUB
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/09/2002
- Category:
- ISBN:9781134520275
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Information
-
Download Now
- Format:EPUB
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/09/2002
- Category:
- ISBN:9781134520275
