Assemblage : The Art and Science of Brand Transformation Hardback
by Emmanuel Probst
Hardback
- Information
Description
“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.†— Kirkus Reviews (starred review)Brandscan no longer force-feed us a plethora of products we don’t need.
To succeed,brands must transform us and the world we live in. Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components. Assemblage willshow you Whyperception is the truth and how to shape people’s perceptions Whywe relate to antiheroes, villains, and saviors Howbrands can reassure consumers about their past, present, and future Howto leverage data and insights to deliver a personalized, human-centric consumer experience Howbrands can make a positive impact on people, society, and the economyAssemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:240 pages
- Publisher:Ideapress Publishing
- Publication Date:11/04/2023
- Category:
- ISBN:9781646871254
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:240 pages
- Publisher:Ideapress Publishing
- Publication Date:11/04/2023
- Category:
- ISBN:9781646871254