Marketing : An Introduction Paperback
by Gary Armstrong, Philip Kotler
Paperback
- Information
Description
This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Information
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Unavailable
- Format:Paperback
- Pages:648 pages, col. Illustrations
- Publisher:Pearson Education (US)
- Publication Date:01/01/2010
- Category:
- ISBN:9780135094860
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Information
-
Unavailable
- Format:Paperback
- Pages:648 pages, col. Illustrations
- Publisher:Pearson Education (US)
- Publication Date:01/01/2010
- Category:
- ISBN:9780135094860