The Dynamics of Advertising Paperback / softback
by Jackie Botterill, Iain MacRury, Barry Richards
Paperback / softback
- Information
Description
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest.
Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/11/2000
- Category:
- ISBN:9789058230850
Other Formats
- PDF from £47.69
- EPUB from £47.69
- Hardback from £104.59
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:17/11/2000
- Category:
- ISBN:9789058230850