Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS Hardback
by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
Part of the Classroom Companion: Business series
Hardback
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Description
This introductory textbook presents research methods and data analysis tools in non-technical language.
It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software.
The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting.
The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
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Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:258 pages, 112 Illustrations, color; 26 Illustrations, black and white; XI, 258 p. 138 illus., 112 i
- Publisher:Springer Nature Switzerland AG
- Publication Date:31/10/2021
- Category:
- ISBN:9783030844202
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Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:258 pages, 112 Illustrations, color; 26 Illustrations, black and white; XI, 258 p. 138 illus., 112 i
- Publisher:Springer Nature Switzerland AG
- Publication Date:31/10/2021
- Category:
- ISBN:9783030844202