Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook, Hardback Book

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook Hardback

Part of the Classroom Companion: Business series

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Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables.

Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method's flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms.

Adopting the R software's SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study.

Simple instructions give readers the "how-tos" of using SEMinR to obtain solutions and document their results.

Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.

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