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G. Tomas M. Hult
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Joseph F. Hair Jr.
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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Joe Hair
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Thought Leadership in Advancing International Business Research
Arie Y. Lewin
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International Business: Competing in the Global Marketplace
Charles Hill
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Charles Hill
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Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories
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The Reign of the Customer : Customer-Centric Approaches to Improving Satisfaction
Claes Fornell
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Claes Fornell
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Claes Fornell
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