The Essentials of Marketing Research Hardback
by Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. (Samford University, Birmingham, AL, USA) Loudon
Hardback
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Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research.
This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:376 pages, 53 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/10/2012
- Category:
- ISBN:9780415899291
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:376 pages, 53 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/10/2012
- Category:
- ISBN:9780415899291