Cause-Related Marketing : Case Studies From a Global Perspective EPUB
Edited by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
Part of the Classroom Companion: Business series
EPUB
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Description
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs.
These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts.
Lecturers will find the teaching notes provided with each case useful for the classroom.
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Download Now
- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:27/03/2021
- Category:
- ISBN:9783030654559
Information
-
Download Now
- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:27/03/2021
- Category:
- ISBN:9783030654559
