Cause-Related Marketing : Case Studies From a Global Perspective Paperback / softback
Edited by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
Part of the Classroom Companion: Business series
Paperback / softback
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Description
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs.
These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts.
Lecturers will find the teaching notes provided with each case useful for the classroom.
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:435 pages, 93 Illustrations, color; 8 Illustrations, black and white; XXIV, 435 p. 101 illus., 93 il
- Publisher:Springer Nature Switzerland AG
- Publication Date:29/03/2022
- Category:
- ISBN:9783030654573
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:435 pages, 93 Illustrations, color; 8 Illustrations, black and white; XXIV, 435 p. 101 illus., 93 il
- Publisher:Springer Nature Switzerland AG
- Publication Date:29/03/2022
- Category:
- ISBN:9783030654573