New Directions in Critical Marketing Studies Multiple-component retail product

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years.

Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of MarketingVolume Two: Conceptual and Ethical CritiquesVolume Three: Power, Resistance and Marketplace BoundariesVolume Four: The Structuring of Marketing and Consumer Practice